Wausau Coated Products Inc., an independent, family-owned and operated manufacturer of adhesive-based label products, has introduced its new Hydro Opaque Product Series. This product series will expand WCP’s wet performancelabel offerings.

The company has announced its first product in the Hydro Opaque Product Series: the 60# Hydro Opaque Avon Brilliant White Classic Crest (W037707-Flexo/W037711-Indigo). This sophisticated, bright white labelstock has a smooth finish that provides a remarkably clean and crisp look. Designed for excellent performance in wet conditions, this cost-effective roll labelstock is also FSC-certified.

Hydro Opaque Avon Brilliant White Classic Crest not only offers excellent wet opacity but delivers great value. Whether in a humid warehouse, a refrigerated environment, or any other moisture-prone area, Hydro Opaque Avon Brilliant White Classic Crest will perform and maintain its aesthetic appeal, enhancing a brand’s image for consumers.

According to the company, customers can elevate their label with Hydro Opaque Avon Brilliant White Classic Crest – a product that combines wet opacity, high performance,
and excellent value.

“Our new Hydro Opaque Avon Brilliant White Classic Crest is a game-changer in label materials. The technology behind it was years in the making, and we believe it will give brands yet another performance option when it comes to picking a paper label that can perform in adverse environments,” states, Adam Frey, director, North American Sales, Wausau Coated Products.